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Rose Kennedy Parkway

How do you prospect for new clients?

Downtown Worcester

The more people that you talk to,

the greater the number of people

who know about your services

and the more chances you

have to close a deal.

The Problem:

  • excessive sales people turnover.
  • no time for prospecting.
  • current clients require all of your time.
  • close ratio is low due to lack of opportunities.
  • no time to attend networking events.
  • sales team has trouble setting enough prospecting meetings.
  • Your company is new to the industry or geographical area.
  • You are in the process of hiring new sales executives.
  • You cannot afford to hire sales executives on a full-time basis.

 

Prospecting should be an ongoing

process that never ends

regardless of your schedule.

Hiring a Business Development

Executive or an Inside Sales

Executive provides the first step

in the business development

process. Other challenges

include your personality,

service offering, pricing,

and business process.

 

The solution:

  • A pay-for-performance approach.
  • A flow of meetings that you can control.
  • Provide a consistent flow of introductions.
  • We work off of an approved target company list.
  • A source for prospecting target lists.
  • Introductions with the person responsible for acquiring your services.
  • Someone who can attend the meetings with you to provide support and monitor the meeting flow.
  • Someone who can follow up with executives on future opportunities.
  • Additional conversations with executives who are able to buy from you and to hear how your offering compares to your competition.

 

You must always treat the

executive with respect. The days

of wrestling the executive into

an introduction is "old school"

and you risk losing all credibility.

 

FIRST STEP ©2008
  P.O. Box 152 Concord, MA 01742