The more people that you talk to,
the greater the number of people
who know about your services
and the more chances you
have to close a deal. |
The Problem:
- current clients require all of your time.
- close ratio is low due to lack of opportunities.
- no time to attend networking events.
- sales team has trouble setting enough prospecting meetings.
- Your company is new to the industry or geographical area.
- You are in the process of hiring new sales executives.
- You cannot afford to hire sales executives on a full-time basis.
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Prospecting should be an ongoing
process that never ends
regardless of your schedule.
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Hiring a Business Development
Executive or an Inside Sales
Executive provides the first step
in the business development
process. Other challenges
include your personality,
service offering, pricing,
and business process.
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The solution:
- A pay-for-performance approach.
- A flow of meetings that you can control.
- Provide a consistent flow of introductions.
- We work off of an approved target company list.
- A source for prospecting target lists.
- Introductions with the person responsible for acquiring your services.
- Someone who can attend the meetings with you to provide support and monitor the meeting flow.
- Someone who can follow up with executives on future opportunities.
- Additional conversations with executives who are able to buy from you and to hear how your offering compares to your competition.
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You must always treat the
executive with respect. The days
of wrestling the executive into
an introduction is "old school"
and you risk losing all credibility.
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